“My secret ingredient? All pulp, no juice”

Moncada (an established agricultural producer in Sicily) asked us to develop an adv to present Intense, on the national weekly Panorama, a very special tomato variety which, when cut, loses only a minimal amount of juice. This feature makes it perfect for dicing, slicing, or grilling. Intense is particularly appreciated by chefs and we have chosen to highlight this preference to present it to the general public.