We were born in 1984, when the art director was called “the graphic designer” and when there were still objects now unknown such as the repro-camera, markers and transferable characters. At that time, the term design identified a cultural path made up of: analysis, research, thinking and rethinking, trying and trying again. The realization was the epilogue of a complex path that took the vision of the brand from thought to production. This long experience has allowed us to enthusiastically face changed trends, new technologies and the digital revolution, the web and social communication, certain of the fact that culture and creativity will always be the key to the difference.