Design of display elements for a Multibrand store

Ho. Mobile is the low cost virtual telephone operator of Vodafone: the stores Ho Mobile are multi-brand spaces where competition between operators is hard.
For a mobile operator, the management of presence in multi-brand stores encounters two difficulties:

• vertical spaces occupied by an overabundance of information from competitors;
• the request to keep the information material updated with the latest offers.

Ho. Mobile has entrusted us with the study of design for display elements suitable for these spaces.

As a first step, we examined the stores to evaluate their respective retail designs and identify usable areas. The structures are extremely different, but each featured large free-standing windows, uncluttered ceilings and floors.

For the shop window we have designed and engineered an element, easily applicable to the glass and equipped with a tablet that shows the promotions in progress, remotely updated in real time.

For the ceilings we have chosen rotairs: simple, but perfect for attracting attention in an area not manned by competitors.

In the entrances, on the other hand, we have created doormats, carpets, removable stickers and the digital totem: a multimedia tool that transmits information contents that can be managed via the Digital Signage system.

Ask us how Fenice Pool can collaborate with your company to develop ad hoc visibility projects: WRITE US or CALL US at +39 0522 554470.