Rispo Frozen Food – USA Packaging design

Rispo is an historic Italian company specialized in the production of frozen foods with typical Italian recipes for the HORECA sector.

For the launch of its products in the GDO channel in North America, it requested the collaboration of the Fenice Pool team for the packaging design development.

To design the image we analyzed the trends of the North American market collected in collaboration with Rispo agent present in the area.

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