We create editorial plans for publishing digital content on social networks.
The goal is to identify users interested in your company’s offerings and communicate with them honestly, transparently, and concretely.
To launch a digital PR (popularity) strategy, it is essential to understand what and where the brand’s natural positioning is, discover user needs relating to product segments, and develop a series of planned actions.
Development of the social communication strategy
Key questions
• What is the target?
• What visibility does the brand have online?
• Who talks about products most often?
• What topics are associated with the brand?
• How are they distributed among sources?
• Who are the competitors and how do they operate?
Development
We will identify those places where assisted reproduction is discussed (social media, blogs, forums, etc.), keeping track of the tone used, the amount of buzz (word of mouth) recorded, and the period of activity.
Phase 1 – Listening and understanding
After profiling the users interested in your products/services, we will evaluate the level of interaction we can achieve through three phases:
• Listening and understanding
• Analysis of collected data
• Definition of actions
Phase 2 – Analysis of the collected data
Based on the results obtained in the previous phase, we will carry out some simple reaction tests that will provide us with useful data for defining a strategy.
Phase 3 – Definition of actions
The objectives and resulting action plans will be defined based on:
· Data collected in the previous phases
· Page performance (volume and type of interactions)
Channel choice
Based on the data collected through the previous steps, you can evaluate the social network best suited to your audience and assess how to incorporate them into a coherent communications strategy consistent with your business.
- Goals: Define your goals.
- Audience: Know your audience.
- Platforms: Choose the right platforms.
- Editorial Plan: Create an editorial plan.
- Content: Create quality content.
- Interaction: Interact with your audience.
- Promotion: Promote your content.
- Analysis: Monitor and evaluate performance.
Write to us and find out how we can develop your project, all over a good cup of steaming espresso (on us!).
Write to us and find out how we can develop your project, all over a good cup of steaming espresso (on us!).